Giordano “Gio” Sanguinetti is originally from Peru, where he studied Communication and Publicity at the INSTITUTO PERUANO DE PUBLICIDAD (1994) and Business Administration at INSTITUTO PERUANO ADMINISTRACION DE EMPRESAS (1998). In 2004, he founded Graphicka, which initially only provided graphic and printing services. However, Gio’s keen business sense and communication skills quickly led him to recognize how the Hispanic-Latino market was misunderstood or sometimes under-estimated as a key audience for companies/brands to properly engage. By 2010, he re-positioned Graphicka as a Full-Service Marketing Agency, specializing in the Hispanic-Latino market. With 17 years of Marketing experience in Las Vegas, Peru, and Mexico, Gio leads a dynamic and diverse team of forward-thinking professionals.
In 2013, Gio was awarded the “Empresario Peruano 2013 Nevada” (TUMI USA Awards). He was a member of the National Volleyball Team; FIVB Certified – Level 2 International Coach.